Your correspondent outside Profondo Rosso, 2008
Profondo Rosso (Deep Red) is the store owned by the father of Italian Horror Cinema, Dario Argento.
In this little store located in the Prati neighborhood you will find a
large collection of any horror and scary items from limited DVD
editions, action figures, Halloween and carnival costumes and tools,
many objects, cards and books…all of them with a common theme. You will
definitely breathe in a dark and scary atmosphere.
Sometimes special events are held such as the “Halloween night” where
you have the opportunity to personally meet the famous director.
In the basement level there is also a museum dedicated to director
most famous movies, but I did not enter so I really don’t have any idea
of how the museum is (€ 3 ticket).
Ivan Marra
http://www.spottedbylocals.com/rome/profondo-rosso/
Dario Argento might be famed for his atmospheric, blood-ridden horrors flicks, yet not many realise that he’s also the owner of Profondo Rosso – a small specialist store located in Prati, Rome.
The
shop takes its name from Argento’s 1975 film (English translation 'Deep
Red') and is packed full of grisly memorabilia: rubber masks, VHS
tapes, movie posters, contorted living dolls. Its real treasure,
however, lies in the basement, which recreates some of the most
memorable scenes from Argento’s classics, including Phenomena, Opera and
Deep Red.
There are crushed skulls, children’s toys and a woman
tied to a stone awaiting a sacrifice. Exposed under red light and hidden
under a thick layer of dust is the horrific child from Phenomena, a
disheveled female corpse from Demons, and even the copy of Peter
Breugel’s Landscape with the Fall of Icarus, which once haunted Asia
Argento in The Stendhal Syndrome.
A
cross between a museum and ghoulish amusement park, it’s a must-see for
any Argento fan – even if the dust and soundtrack of growling demons in
the background are sometimes more questionable than they are scary.
Kasia Bobula
http://www.dazeddigital.com/artsandculture/article/4375/1/darios-profondo-rosso
The store itself is nothing really special. There are lots of DVDs of
Argento's films as well as many cool (and pricey) movie geek books on
Italian horror films (with a small shelf of books in English). There are
a handful of Argento movie posters and some badly screenprinted
t-shirts (priced at 30 Euros each, yikes)! Most of the store is a
disappointment -- lots of U.S. imported pre-packaged Walmart style
Halloween costumes (so bizarre and super expensive). As movie geeks, the
shop was the low point.
But as a movie fan, the horror museum in
the basement is a must-do for 3 Euros. It's not a great museum by any
means but if you are a fan of Argento's films, you have to go, if only
for the museum's unintentionally hilarious narration tape (make sure you
ask them to play it in English). "Please, do not to be scared of those
things that make the noise in dark." HA HA, it is the best. We walked
through the museum twice just so we could hear it again. The small
museum has several rooms set up with original props from some of
Argento's most popular movies ('Dracula,' 'Opera,' 'Deep Red' and more).
The props are pretty freaking cool even if you have never seen any of
the movies.
Louisa M.
http://www.yelp.co.uk/biz/profondo-rosso-roma
The fun of visiting Profondo Rosso starts with the cordial and
friendly attitude of Cozzi. Horror connoisseurs may recall that Cozzi
was the director behind a few memorable Italian fantasy flicks such as
Starcrash and
Contamination. I enjoyed talking to Cozzi on a variety of topics regarding Italian horror cinema, from the upcoming remakes of Argento’s
Suspiria and
Deep Red,
to the work of legendary Italian editor Franco Fraticelli. As well, I
found very enlightening his explanation of the problems that surround
the modern Italian cinema industry.
The main attraction of Profondo Rosso is the collection of props used
on some of the movies directed or produced by Argento. Located in the
basement of Profondo Rosso, the museum truly feels like an old dungeon. I
have to confess that I was a bit apprehensive of going down the steps
into that dark and sinister space. However, the creepy feelings invoked
by this gloomy space are a consequence of the brilliant design of the
museum. Indeed, it is only natural to expect that a horror museum should
summon such gloomy feelings on those brave enough to enter.
The museum itself is designed as a long corridor with jail cells on
both walls. Each of these cells contains a frightful sight from an
Argento movie. Among these we find creatures from
Demons and
Demons 2, the little evil monster from
Phenomena, the hanged woman from
Suspiria, the killer from
Opera, a decomposed corpse from
Two Evil Eyes, a victim from
The Church, and a reproduction of the bizarre painting from
Deep Red. A recorded voice (in English) leads the visitor through the museum.
On the ground level, the Profondo Rosso store offers a variety of
masks, shirts, costumes, DVDs, CDs, toys, and books. Most probably, the
selection of toys and masks will not surprise the US fans that have had
the opportunity to attend horror shows such as Fangoria’s Weekend of
Horrors or the Chiller Theatre Expo.
Marco Lanzagorta
http://www.popmatters.com/pm/column/113011-frightful-rome/
comes this incredible version of “Baby Elephants on Parade” from Dumbo performed by none other than the amazing Sun Ra and his Arkestra.
Some enterprising person decided to sync the Sun Ra version up to the scene in the film. It’s highly enjoyable. 
You prefer cocaine is on the more relaxed atmosphereic sounding electro tip, sounds alot like The Hacker - Fadin' Away (Dima Remix)
Will never part with this record till I die.