For anyone who could do with a laugh, this blog on the Guardian's travel pages should come in handy. Much fun to be had reading the many comments Max has attracted.
"That's well weapon yeah. Max is like a conquistador yeah, but with our minds."
(edit) this has been linked to on Popbitch and on today's Holy Moly, so you may already be aware.
The editor's rather feeble response can be found here.