Monday, 25 February 2013
Kyary Pamyu Pamyu - PONPONPON
The music video for "PonPonPon" was shot by Jun Tajima. The theme of the music video is "kawaii", which means cute in Japanese. Tajima regarded Kyary as a person bending the definition of "kawaii" by mixing it with weirdness. The art director Masuda Sebastian, of fashion brand 6%DOKIDOKI, adopted the randomness of "a room of a girl who isn't good at tidying up", adding "a taste of the 60-70s". The fashion stylist for the video was Kumiko Iijima.
The video is a mix of 2D and 3D animation. It depicts two worlds, the first of which was created by Masuda Sebastianone and looks like a room of a girl; the other is her own mental world, where her face is pink-colored. The video starts with a microphone stand coming out of Kyary's ear. The microphone stand is used to imitate the image of Freddie Mercury.
In the meaningless, repetitive chorus, "Pon Pon Way Way Way Pon Pon Way Pon Way Pon Pon", Kyary performs a dance choreographed by air:man with the lyrics inserted as kinetic typography. When Kyary claps during the bridge, slices of bread appear because "pan" is the Japanese onomatopoeia for the sound of a clap, as well as the word for bread.
DOKIDOKI for victims of the 2011 Tohoku earthquake and tsunami.
On July 20, 2011, her single debut, PONPONPON was released. In July 25, 2011, Warner Music Japan released the song’s music video, a psychedelic tribute to Kawaisa and Decora culture. The video, full of rainbow-colored outfits, toys, and various kawaii elements, soon became a viral hit on YouTube, gaining international popularity. Elements such as the dancing faceless characters, skulls, and eyeballs made the music video extremely weird.
The single was produced by Yasutaka Nakata and is the first release from Kyary’s debut mini-album, Moshi Moshi Harajuku, to be released August 21st, 2011. “PONPONPON” quickly rose to the top of the iTunes charts in both Finland and Belgium. On July 31, 2011, the song entered Billboard Japan’s Hot 100s chart at 72.
I really really think that she is singing about Eating Disorder, bulimic or something. I wish somebody could tell me what is about the song. Please… I need it. I need it….
The image of this PV is filled with funny and weird things. I think they also have no means. Kyary said that she loves things which are not only kawaii but also weird or a little bit creepy. When she was a high school girl, she went to Harajuku around four days in a week. One of her favorite fashion stores was 6% Doki Doki where was produced by an artist Sebastian Masuda and he was the artist of the stage setting of her PVs. She said that she bought 60% of her wardrobe were bought at Candy Stripper where was filled with weird accessories like a necklace of an eyeball or gloves of a skeleton.