Monday, 25 February 2013

Kyary Pamyu Pamyu - PONPONPON

Kyary Pamyu Pamyu (きゃりーぱみゅぱみゅ Kyarī Pamyu Pamyu) (Kiriko Takemura (竹村 桐子 Takemura Kiriko, born January 29, 1993), also known mononymously as Kyary, is a model, blogger, and recording artist from the Harajuku district of Tokyo. 

"PonPonPon" is a song by Japanese pop singer Kyary Pamyu Pamyu. It was released as the lead single for her EP, Moshi Moshi Harajuku, and later included on her debut album, "Pamyu Pamyu Revolution". The song was written and produced by Yasutaka Nakata of Capsule. The music video, a psychedelic tribute to kawaisa and Decora culture, was released to YouTube on July 16, 2011 and became a viral hit. As of December 2012, the video has over 41 million views.

The music video for "PonPonPon" was shot by Jun Tajima. The theme of the music video is "kawaii", which means cute in Japanese. Tajima regarded Kyary as a person bending the definition of "kawaii" by mixing it with weirdness. The art director Masuda Sebastian, of fashion brand 6%DOKIDOKI, adopted the randomness of "a room of a girl who isn't good at tidying up", adding "a taste of the 60-70s". The fashion stylist for the video was Kumiko Iijima.

The video is a mix of 2D and 3D animation. It depicts two worlds, the first of which was created by Masuda Sebastianone and looks like a room of a girl; the other is her own mental world, where her face is pink-colored. The video starts with a microphone stand coming out of Kyary's ear. The microphone stand is used to imitate the image of Freddie Mercury.

In the meaningless, repetitive chorus, "Pon Pon Way Way Way Pon Pon Way Pon Way Pon Pon", Kyary performs a dance choreographed by air:man with the lyrics inserted as kinetic typography. When Kyary claps during the bridge, slices of bread appear because "pan" is the Japanese onomatopoeia for the sound of a clap, as well as the word for bread. 

Kyary Pamyu Pamyu (きゃりーぱみゅぱみゅ), born on January 29, 1993, is a Japanese fashion designer, blogger, model, and high school student. Kyary began her career as a model for Harajuku fashion magazines such as Kera! and Zipper. After achieving a measure of fame, she began to establish herself as a businesswoman by launching a line of fake eyelashes called “Harajuku Doll Eyelashes by Eyemazing x Kyary” and appearing at fashion shows. In April 2011, she frontlined the charity event “One Snap For Love” with legendary Japanese fashion editor and photographer Yasumasa Yonehara and Japanese brand 6%DOKIDOKI for victims of the 2011 Tohoku earthquake and tsunami.

On July 20, 2011, her single debut, PONPONPON was released. In July 25, 2011, Warner Music Japan released the song’s music video, a psychedelic tribute to Kawaisa and Decora culture. The video, full of rainbow-colored outfits, toys, and various kawaii elements, soon became a viral hit on YouTube, gaining international popularity. Elements such as the dancing faceless characters, skulls, and eyeballs made the music video extremely weird.

The single was produced by Yasutaka Nakata and is the first release from Kyary’s debut mini-album, Moshi Moshi Harajuku, to be released August 21st, 2011. “PONPONPON” quickly rose to the top of the iTunes charts in both Finland and Belgium. On July 31, 2011, the song entered Billboard Japan’s Hot 100s chart at 72.

I’ve tried to stop thinking about this video for months but I can’t, its got to be the most epic thing on the internet arguably speaking, I mean orange sharks, hockey goalie masks, and Kraft mac ‘n’ cheese…. < sigh > tooo much!

I really really think that she is singing about Eating Disorder, bulimic or something. I wish somebody could tell me what is about the song. Please… I need it. I need it….

Kyary Pamyu Pamyu is a model, blogger, and apparently a musician from Tokyo Japan. I have no idea what she’s singing but I’m praying to the Hello Kitty gods that the lyrics are as completely crazy and bizarre as this video is.Each frame of the video is full of candy coated everything, flying slices of toast, giant tongues, and all sorts of other things that are just to weird to explain. Watch the full video in all it’s Harajuku, kawaii, and decora madness after the jump.

ぽんぽん - pon pon means "a belly" in Japanese baby words. The phrase "PONPON 出して しまえばいいの" - "pon pon dashite shimaeba iino" can be interpretted as two ways: the first meaning is "you expose your belly and you hide it then it's ok", the secound meaning is "you should expose your belly". I think the latter would be true, because it's positive. The Japanese has many onomatopoeia, pon pon is one of them. It also means the sound of tsuzumi(Japanese hand drams) , the sound of something is popping or the sound of to uncork wine bottles. There are other onomatopoeia in this song like "zen zen","don don", "poi poi" "so so" and "way way". But they have no means, they are only for rhythm like rap musics.

The image of this PV is filled with funny and weird things. I think they also have no means. Kyary said that she loves things which are not only kawaii but also weird or a little bit creepy. When she was a high school girl, she went to Harajuku around four days in a week. One of her favorite fashion stores was 6% Doki Doki where was produced by an artist Sebastian Masuda and he was the artist of the stage setting of her PVs. She said that she bought 60% of her wardrobe were bought at Candy Stripper where was filled with weird accessories like a necklace of an eyeball or gloves of a skeleton.


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